Recently, Apple and Samsung Electronics’ Long Term Evolution (LTE) smartphone average selling price (ASP) gap exceeded $ 400 for the first time.
Market research firm Strategy Analytics said that the gap between Apple and Samsung’s LTE phone ASP reached a record high of $465 in the fourth quarter of last year.
This is because the price of Apple iPhone is rising and the price of Samsung Galaxy is dropped.
At the end of last year, Apple’s LTE phone ASP reached its highest at $692, while Samsung’s LTE phone ASP reached the lowest at $227.
While Apple has succeeded in releasing the iPhone 7 series, Samsung Electronics has stopped Galaxy Note 7 early and has filled the gap with its old Galaxy S7 series and several mid to low priced phones.
It is the trace of Samsung Electronics which has stopped Galaxy Note 7 early and has filled the gap with its old Galaxy S7 series and several mid to low priced phones, while Apple has succeeded in releasing the iPhone 7 series.
However, the widening gap between the two makers is not a temporary phenomenon, and there is a high possibility of further expansion in the future.
Apple has kept its ASP at $600 since 2012 and is now approaching the $700 mark. The company has led the growth of the global LTE phone market with a premium strategy focused on selling new products every year.
Samsung Electronics, on the other hand, is slipping in ASP, which was $ 438 in 2012. In 2015, it was the $400 and the $ 300 last year, respectively, are being threatened by the $ 200 mark.
An electronics industry official said, “Samsung Electronics is boosting its market share in emerging markets with the Galaxy A, J, and C series. It is different from Apple’s smartphone sales strategy from the beginning. “