The number of people using the ‘Instagram Stories’ exceeds the number of Snapchat users, according to Forbes on Friday. Instagram’s “Story” feature was introduced in August 2016 and shows post photos and videos in a separate slide show for only 24 hours.
In addition to the “filter” and “edit” features, the Instagram Stories offers a variety of decorating options that allow you to add phrases or draw pictures on photos and videos. Content is only open for one day. Overall, it was the same features that Snapchat was popular with.
The only feature that Instagram has not brought from Snapchat so far is the Augmented Reality 3D ‘Selphy’ filter. But this feature has already been taken by Facebook, the parent company of Instagram. Experts say it is a matter of time for Instagram to introduce this feature.
The number of daily activity users (DAU) in the Instagram Stories exceeded 200 million. It exceeded 150 million DAUs in January. It is showing rapid growth. According to a recent release, Snapchat has DAUs of 161 million. Snapchat is a popular mobile video messenger service in the US and Europe.
Snap Inc., the mother company of Snapchat, opened its jackpot in early March. Snap was notorious for rejecting his $ 1 billion acquisition of Mark Zuckerberg, Facebook CEO. Forbes and other media analyzed that the growth of the Instagram Stories hindered the growth of Snapchat. Snap shares fell 1.25% after news that Instagram Stories has surpassed Snapchat, according to TechCrunch.