Samsung Electronics, China Xiaomi, and Apple have entered the third phase to preempt the Indian smartphone market.
Samsung Electronics has unveiled the Galaxy S8 and Galaxy S8 Plus by inviting more than 350 local reporters from New Delhi, India on Wednesday.Samsung Electronics plans to recover its lost market share in Galaxy Note 7 to the Galaxy S8.
Asim Warsi, senior vice president of Samsung Electronics India said to The Economic Times in India, “Note 7 is the past phone. We focused on quality for the global market and market leaders in India.”
He said, “The sales of the Galaxy S8 series will lead to a remarkable increase in market share.”
TRA Research, an Indian market research agency, conducted a survey of 2,500 people in 16 cities and found that the mobile sector of Samsung Electronics fell 155th for “the most trusted brands in 2017” because of Note 7 issue.
“The Galaxy S8 series sold in India is made in all factories in India,” said Hyung-Chil Hong, president and CEO of Samsung Electronics Southwest Asia. “We have kept the promise of Samsung Electronics India to produce products for India.”
Samsung Electronics sells Galaxy S8 and Galaxy S8 Plus with 4GB memory and 64GB storage capacity at Rs. 57,900 and Rs. 64,900.
It is Xiaomi of China that put the Galaxy S8 against. Xiaomi unveiled Mi6 on the same day in Beijing, China.
Mi 6 is equipped with 6GB of memory, a Qualcomm Snapdragon 835 processor, and a 12-megapixel dual camera, and it has a performance comparable to the Galaxy S8. The price ranges from 2499 to 2999 yuan, which is less than half of the price of the Galaxy S8 series.
Market research firm Strategy Analytics (SA) said on last Wednesday that Samsung’s share of the Android phone market in India was 18% and Xiaomi accounted for 16%. Indian consumers, however, chose Xiaomi (26%) as the preferred choice for the next smartphone. Samsung Electronics predicted that only 12% would choose it.
“We are steadily knocking on the Indian market to expand our growth,” said Lei Jun, CEO of Xiaomi to Bloomberg. “our business structure is closer to Apple than Costco.”
Apple also decided to produce iPhones in India to target 1.3 billion people. Apple’s smartphone market share in India is about 2%.
According to the Economic Times India, Indian officials from the southern province of Karnataka have said that Apple will begin trial production of the iPhone from next month via one of its iPhone OEM (Original Equipment Manufacturers) producers, Wistron, a Taiwanese company. Wistron’s plant is located in Bangalore, Karnataka.
The state is in discussion to allow Apple to benefit from local production, including exemption from import duties on parts. In particular, it is reported that Apple is suggesting that it will bring parts makers to Bangalore and make it an export base.
According to technology market researcher Counterpoint Research, global smartphone shipments rose 3% last year. Of these, India’s smartphone shipments increased 18%.